INTERVIEW: LAURENCE LEENAERT
I came across her work during our Morocco trip last August. My friends and neighbors, being new entrepreneurs in the design area, told me about her creations on a Sunday evening at our rooftop while we were having vermut. I couldn’t help but to squeal in awe for the exquisite design and manufacturing background behind the brand, and the perfect balance of art, design and functionality their Instagram feed reflects. Soon after, we began our trip to Morocco and had the pleasure to visit the LRNCE showroom with nothing to photograph with but my iPhone 7S.
The name behind every piece of textile and ceramic is Laurence Leenaert. A Belgian artist/designer who, after a trip to Morocco with her sister, bought a return ticket and stayed for a month in the desert with her sewing machine in local communities. Then, Marrakech became an addiction and evolved to a permanent move after six months of going back and forth. She felt Marrakech had something Belgium was missing.
