LRNCE: You have definitely come across this label on Instagram
The Belgian Laurence Leenaert left her homeland on an impulse and founded her own label in Marrakech. With LRNCE, she is cultivating part of Morocco's rich cultural heritage.
It was in the middle of nowhere in the Moroccan desert that Laurence Leenaert realized that one day she would be back. Leenaert, who actually comes from Belgium and studied fashion at the renowned Royal Academy of Fine Arts in Antwerp, was fascinated by the life of nomads and their way of processing and recycling materials. A year and a half later, she decided to leave her home country and found her own label LRNCE in Marrakech , which - thanks to Instagram - is causing feelings of longing and wanderlust around the world.
