Fanny Haza, Telquel, November 13, 2020

Laurence Leenaert, exactly under the sun

Launching an artisanal brand in Marrakech, this is the bet that Laurence Leenaert has launched. Five years later, LRNCE has largely conquered the world of design and is a hit with exports. Trade secrets.


In 2014, Laurence Leenaert came to M'hamid El Ghizlane for a few weeks, in search of inspiration for a line of backpacks. She never left. " I followed my instincts in coming here and being open to all possible scenarios. It has brought me luck so far ", smiles the one who, having graduated from Fine Arts in her pocket, ended up leaving her native Belgium to launch her brand in Morocco.

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