Edoardo Dionea Cicconi | Article | Travel Peacock Magazine

Travel Peacock Magazine Team , Travel Peacock Magazine , July 16, 2025

Dolce & Gabbana’s Love Letter to the Dolce Vita

 

Rome’s most iconic boulevard, Via Veneto in July is just pure cinema. The Roman sun dips low, brushing old palazzi in gold. A Vespa hums past a sidewalk café. Somewhere, a waiter folds a linen napkin with studied grace. And outside the Westin Excelsior, the past comes back to life in black-and-white frames.

 

From July 13th to 17th, Rome is stepping back into its most cinematic self. The newly unveiled Secret Archive spills across the façade of the Westin, sweeping down Via Veneto in an open-air exhibition titled Secret Dolce Vita.  The exhibit is curated by contemporary artist Edoardo Dionea Cicconi and supported by Dolce & Gabbana. On display? Previously unseen photographs from Italy’s 20th century brought into the light for the first time, revealing the candid, unfiltered soul of old Italy.

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